Though they almost always adhere to societal beauty standards in one way or another, there is a degree of body-positivity that can’t be ignored. Moreover, their bodies aren’t always the typical bodies of high-fashion models. All they needed to launch themselves into various degrees of stardom was a public account and a photogenic face. However, unlike Kendall Jenner or the Hadid sisters, they truly are self-made. The majority haven’t set out to change the world. I highly doubt ‘inspirational’ is the first word that comes to mind when describing an Instagram model. The only problem is, that no one is perfect. On the other hand, though their pictures aren’t carefully managed by employees, they are – more often than not – edited and synched and modified to look perfect. They demonstrate to every user on the platform that you don’t need a famous last name or powerful agency to become successful. On the one hand, these young beauties are extremely inspiring. And though it may seem that unlike many celebrities, their influence is fairly limited, that’s far from the truth. The essence of their career is rooted in their ability to self-promote. Nonetheless conscious of their enormous followings, they aren’t confined by managers or agents who handle every picture that they post. While often they eventually get signed by various modeling agencies, their Instagram accounts are still a form of individual expression. These women, with a combined 48.2 million followers, make up just a fraction of a new social media category – “Instagram Models.” The underrated and significant talent of these young men and women is a remarkable ability to brand themselves. If you know the names Stassiebaby, Sommer Ray or Alexis Ren, it’s likely because you have Instagram.
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